Maybe you remember my boycott against Frito-Lay due to their claims of "0 Grams Trans Fat!" even though they still use partially hydrogenated oil (trans fat) in Doritos. Maybe you don't.
During my last grocery shopping adventure I had a wicked craving for Cool Ranch Doritos. I had to turn my cart around and seek out the chip aisle, knowing that I couldn't buy them, but hoping I could find some product from some other brand that would quench my hunger. And that's when I found out that Roundy's makes ranch tortilla chips.
Roundy's.. the brand I'm always afraid to buy. The cheapest of the cheap. But Roundy's doesn't use trans fats in their tortilla chips (that I could tell). Roundy's Ranch Tortilla Chips are also less than half the price per ounce as Cool Ranch Doritos.
Reluctantly.. I finally opened the bag this morning when making my lunch and nom'd on a few.
The result? I think I've got a keeper. The flavor isn't as strong or quite the same as the boycotted Doritos, but they're half the price and have more than half the flavor… my taste buds will adjust.