Email To Frito-Lay



If you read my previous post "Deceptive Labeling On My Doritos" you'll know that I'm currently boycotting all Frito-Lay products because of their use of trans fats and their claims and labeling that they don't use trans fats. I've taken this a step further than a boycott and it is now my mission, no, my quest, to see trans fats completely removed from Doritos and other Frito-Lay products.

The following email was just sent to Frito-Lay:

Use of Trans Fats in Frito-Lay Products
I'm writing today in hopes of learning Frito-Lay's official stance on
the use of "trans fats" in its products.

Using Doritos as an example – a given bag of Doritos will contain on
its packaging a label claiming "0 Grams Trans Fats." That same bag
will list "partially hydrogenated soybean oil," a TRANS Fat, in its
ingredients list. I understand that FDA labeling regulations allow any
trans fat content under half a gram per serving to be listed as "0
grams," but I'm sure you'll agree that such labeling is deceptive and
misleading to the consumer. Is this the path that Frito-Lay has
willfully chosen to take? A path that has already cost the company one
customer, one that is determined to cause others to follow suit.

To make matters worse, this deception extends well beyond nutritional
and product labeling. The "Good Questions" section on the FritoLay.com
website states that "Since 2003, Frito Lay discontinued the use of
hydrogenated and partially hydrogenated oils in making our snack
chips, thus eliminating trans fats." No mention is made of the trace,
yet still unhealthy, amounts still present due to skirting of labeling
requirements. In a press release dated September 24, 2002 (also on
FritoLay.com) then current President and CEO Al Bru stated "Early next
year, Frito-Lay is eliminating trans fat oils from our big brands
including Doritos, Tostitos and Cheetos. And the great news is that
there is no compromise in taste."

I would strongly suggest that this issue is brought to the attention
of those in a position to actually remove trans fats from your
products completely. Until the words "partially hydrogenated" are no
longer on the ingredients list, all official references by Frito-Lay
about the removal of trans fats are, in effect, false. Since these
statements could be seen as part of the marketing and advertising for
the products, one could even go as far as to say that these claims are
false advertising. I would also suggest that this change be made
quickly and voluntarily before Frito-Lay's reputation is further
tarnished.

A response would be appreciated. More importantly though, I would like
to see trans fats disappear completely from your products, since I
will make it a point to purchase only from your competitors, and will
encourage others to do the same, until then.

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16 Comments »

  1. kate (183 comments) said,

    wow, those are some powerful words you used, but you make a valid point. i don't like how big companies, or anyone advertising to sell a product, uses false advertising and misleading claims to lure people to use their products. our government is of no help since they get funds from these same corporations and is thus rendered biased and not on the side of the average consumer.

    it's too bad you can't get some support from Ralph Nader or other consumer groups who will champion your cause and give you the support you need…just in case you get a call from Frito-Lay's attorneys.

    i think it's great that you are standing for your principles and will fight to make this change. it's very encouraging and if i wasn't so addicted to those cheetos, i would be right there with you, lol.

    April 21, 2008 @ 12:57 pm


  2. spudart (890 comments) said,

    You forgot the part about if you don't hear back from them, you'll go over to the office and kick their butts!

    April 22, 2008 @ 1:03 pm


  3. sparx (882 comments) said,

    No.. no but kicking.

    But, if someone wants to fund the cause, we could all go down there and make a big public spectacle to draw attention to this. 🙂

    April 22, 2008 @ 1:07 pm


  4. phototom (1 comments) said,

    I just wanted to everyone know that it's not just pepsi that I am boycotting but coke too along with frito lay.
    Here you have corporate big heads that may the general public think that because coke is now selling 16 oz bottles for .99 when it used to be the 20 oz bottles that jumped to 1.49 in most stores, that they say you are getting a good deal with the 16 oz. This is a bunch of bull s#$% they raise the price and drop the amount of the product the they think the public is really stupid to not see this.
    Frito lay just did the same thing with the small bags, they drop the amount of the product and still charge the same .99 and then come out with the same amount as it was before, but now they charge 1.29 for the same bag.
    I do not know if it has to take a rocket scientist to figure this out.
    With a lot of people losing jobs in this country, We have corporations who do not give a rats ass about anybody but themselfs, to tell everyone we do not care about people, we just want the money.
    This is bad business, and I hope everyone boycotts these companies and let them know we are not going to take it anymore.

    TH

    May 24, 2009 @ 2:08 am


  5. sparx (882 comments) said,

    I can't boycott a company based on pricing, but if a product is priced outside of what I'm willing to pay – I just won't buy it. But it's not a "boycott".

    Many, MANY, companies raised prices on their products and/or reduced the amount of product actually sold for that price. Most of it was due to the increase in gas costs – paying 75-100% more for fuel costs to ship your product around takes a huge bite out of profits and makes it harder to maintain the normal level of operations (including staffing levels).

    The interesting thing is, now that fuel costs have gone back down, almost none of the raised prices have. Why? Because they've realized that people are more than willing to pay more. It's simple business: if I can sell 100 widgets at $1.00 each, but can sell 90 widgets at $1.25, I'm going to set the price at $1.25 and make an extra 12.5% on my investment.

    May 24, 2009 @ 9:13 am


  6. unlikelymoose (375 comments) said,

    i don't like thinking about money. it only makes me unhappy.

    May 26, 2009 @ 8:04 am


  7. spudart (890 comments) said,

    i like thinking about chocolate. I like eating chocolate even more. Actually, i like thinking about art.

    May 26, 2009 @ 12:19 pm


  8. unlikelymoose (375 comments) said,

    I like Sloppy Joe sandwiches. A proper Sloppy Joe must include a white bread bun (none of that wheat stuff) and american cheese. I can't decide if I like it with shredded american cheese (or cheese rice as my 2 year daughter calls it) or a slice of american cheese. I'm leaning towards the full slice. Oh that's so good. I had one last night. It was so great.

    May 27, 2009 @ 8:26 am


  9. sparx (882 comments) said,

    Full slice is definitely the way to go. If you give it a minute to melt, it even helps hold the meat in, making the joe a bit less sloppy.

    May 27, 2009 @ 8:31 am


  10. spudart (890 comments) said,

    Cheese rice!? That is brilliant. She is a brilliant girl.

    May 27, 2009 @ 11:13 am


  11. unlikelymoose (375 comments) said,

    yea, cheese rice. I'll never look at shredded cheese the same way.

    I've very happy to find a non-Maldre that likes american cheese on their sloppy joe. Thank you, sparx. My wife thinks I'm absolutely nuts for putting cheese on my sloppy joe.

    May 28, 2009 @ 8:29 am


  12. sparx (882 comments) said,

    Now if only I could find someone else that likes grilled peanut butter sandwiches…

    May 28, 2009 @ 8:33 am


  13. unlikelymoose (375 comments) said,

    grilled peanut butter? Certainly you put the peanut butter on some sort of bread and then grill it. I couldn't imagine putting peanut butter directly onto your grill. What bread do you use?

    May 28, 2009 @ 8:42 am


  14. sparx (882 comments) said,

    White bread. It's like a grilled cheese sandwich, but with peanut butter inside instead of cheese.

    The melted and cooked peanut butter is delicious combined with the taste of the grilled bread.

    May 28, 2009 @ 8:44 am


  15. bobbie robinson (2 comments) said,

    I would like to know if you can make a bag of dorito puffs that taste just like the dorito nacho cheese because I like the taste of the doritos but my teeth have been pulled and I can't enjoy the taste of the doritos unless it is a puff that I can bite.

    Thankyou

    Bobbie Robinson
    510-772-####

    February 4, 2010 @ 10:01 pm


  16. bobbie robinson (2 comments) said,

    I would also like to have plain and bar-que puffs also if you can

    February 4, 2010 @ 10:04 pm


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