Awhile ago, Taco Bell began a campaign marketing the "Beefy 5-Layer Burrito" for just 89 cents. The local Taco Bell was participating at first, but after just a couple of weeks, you could hear the commercial on the radio in your car, immediately walk into the Taco Bell, and find that somehow $0.89 had turned into $1.29. Lame.
Now T-Bell has introduced four $2 meals that include a drink and a bag of Nacho Cheese Doritos. One of the meals is a Gordita Supreme.
The normal menu price for a Gordita Supreme? $2.09.
By paying 9 cents LESS, you can also get a drink and a bag of chips. I wonder if, when a customer orders a gordita, the cashiers are allowed to suggest paying almost a dime less and getting a free drink and chips? I doubt it.
Another interesting pricing example is the Cherry Pie at McDonald's. A Cherry Pie is 99 cents. But if you go ahead and buy two of them, the price only jumps up to $1. For just a single penny, a person can double their Cherry Pie-ness.