In what appears to be another attempt by PETA to look like a bunch of asshats, they have launched a campaign to rename "fish". Their hopes are that by giving them a name more closely associated with cuteness, people will think twice before ordering or eating them. Really PETA? You're really wasting time, money, and effort to run a campaign to refer to fish as "sea kittens"?

From the About page on the "Save the Sea Kittens" website:

People don't seem to like fish. They're slithery and slimy, and they have eyes on either side of their pointy little heads—which is weird, to say the least. Plus, the small ones nibble at your feet when you're swimming, and the big ones—well, the big ones will bite your face off if Jaws is anything to go by.

Of course, if you look at it another way, what all this really means is that fish need to fire their PR guy—stat. Whoever was in charge of creating a positive image for fish needs to go right back to working on the Britney Spears account and leave our scaly little friends alone. You've done enough damage, buddy. We've got it from here. And we're going to start by retiring the old name for good. When your name can also be used as a verb that means driving a hook through your head, it's time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?

A group that at one time, and may still, "rescued" unadopted kittens and puppies from animal shelters to "save" them from being put to sleep… only to kill them and leave them in dumpsters – is now trying to make fish cute so people will feel guilty about eating them?

There are a lot of people behind PETA, and a lot of people that support them – unfortunately it seems like the crazies get to make most of the decisions. Just think how much good an animal rights group could do if they actually put their effort into fighting for animal rights, not just making ridiculous spectacles of themselves. Just wait until they start a campaign to rename cows as "unicorns". Because no one will eat a unicorn burger.

PETA, this is not a kitten:



(Also, if you're interested in eating healthier, rather than eating things based on their "cuteness" – my buddy Cactus Joe has started a blog about Mediterranean Diets and Healthy Eating.)