The last time I visited Taco Bell I was given a flyer to take their survey and win an iPad 2.
There are 2 things that jumped out at me:
- tellthebell.com is a great domain name. It's short (relatively) and to the point, it rhymes(!), and it's super easy to remember. They could have gone with "telltacobell" which still has all the characteristics I just listed, but "tellthebell" has a better rhythm to it – it's obvious that someone on Taco Bell's advertising team can actually think outside the box (or bun, in this case). (much better than walgreen's tellwag.com)
- an iPad 2? Didn't Apple just release the New iPad? The prize, while still cool, seems a bit dated. Is the second place prize a 1990 Honda Accord?
What do you think? Leave your comments below.