I LOVE Strawberry Pop-tarts. Toasted, un-toasted, I even microwaved them once, they're just good.
I've also tried generic store-brand versions. And none of them have that same… Pop-tarts…ness. But for the price, the Walmart "Great Value" brand toaster pastries are good enough. Interestingly, they show up on the receipt as "Poptarts", which just strikes me as wrong.
Since I'm rambling anyway… what's up with the multi-colored sprinkles on REAL strawberry Pop-tarts? How come the imitators never copy that? Other than Great Value that is – they've got a similar sprinkle party going on.